6 Ways to Video Success & Why it is Important to Your Content Strategy

Did you know? 91% of businesses now use video as a marketing tool. That’s an all-time high since this data was tracked in 2016, and significantly higher than in previous years!

Video is one of the best mediums to create a personal connection between you and the viewer. Video allows your audience to not only hear your thoughts and viewpoints, but also see and feel your authenticity, providing for connection in a way that words on a page cannot.

Why is video important to your content strategy? 

1. Videos grab attention: our eyes are attracted to movement
2. Videos engage viewers: It is said that one video is worth 1.8 million words. Your brain can process visuals much quicker than text.
3. Videos are great at storytelling: the human brain loves stories and videos elicit strong emotional responses, which move people to like and share the content.
4. Videos drive more traffic to websites and are great for SEO
5. Videos improve brand recall – think about the times you have read an entire page and completely forgot what you read. Videos allow you to package information into a short narrative which makes them memorable. Viewers are far more likely to remember a story than a list of facts.

At TB Media Group, we’re proud to be experts in video production and offer high-quality video services that help brands stand out from the crowd. With our talented, expert team of storytellers and journalists, we know how to create video content that engages and educates your ideal audience.

Here’s our 6 steps to video success! 

1. Discovery and Planning: Understand our client’s goals and preferences to develop a video concept and storyboard.
2. Pre-Production: Identify, assemble, and prepare the necessary equipment, talent, and resources for the shoot.
3. Production: Shoot the video with high-quality lighting, sound, and camera techniques to bring the vision to life.
4. Scriptwriting: Create a script that conveys our client’s message and aligns with the video style.
5. Post-Production: Edit and refine the footage to create a cohesive and compelling video that conveys the intended message.
6. Delivery: Send the final video to the client and track its performance, ensuring it meets the marketing objectives and resonates with the target audience.

That’s a wrap! At TB Media Group, we unlock stories that matter. Share stories that move people. Don’t miss out on the power of video marketing. Get in touch with us today to elevate your brand’s content with our video production services!