Best Practices Title wanted to increase their following and brand awareness across their owned media channels, especially on social media. TB Media Group was tasked with showcasing their positive involvement in the community, and also creating messaging that stands out from the competition - avoiding boring facts and figures about title and escrow.
We wanted to create something different from what other title companies are sharing online - closing photos and stock images of signing documents. Our approach was to create more of a lifestyle brand for Best Practices Title that features our client, Giselle, at the helm. As a Miamian who has deep roots in South Florida and beyond, her knowledge and experience speaks for itself. We struck a balance between educating about the home closing process, and sharing what she loves about South Florida, and the benefits of moving to or staying in the Sunshine State. We combined this lifestyle feel with her give-back initiatives and a cohesive aesthetic that reflects the colors of South Florida.
We created vibrant content and a consistent social media schedule including specific campaigns like #FloridaLivingFridays and a charitable give-back campaign for local nonprofits.
Our client's growth (followers, impressions, engagements) skyrocketed in our first three months of working together. Organic engagements were up by over 1,000%, and her growth has remained consistent and constant with an extremely positive community sentiment, as well as a beautiful, vibrant aesthetic.