Our client, Dr. Diane Adreon, was just getting her business off the ground when she began working with TB Media Group. She did not have any awareness established for her brand or any active clients. Her goal was to build an audience that she could cultivate relationships with, and book new clients for consultations.
Dr. Diane Adreon is an incredibly knowledgeable, experienced professional. She is elite in her field, having published books and completed research on High-Functioning Autism Spectrum Disorder. TB Media Group has worked in the Intellectual and Developmental Disabilities (IDD) space with other clients, and is familiar with the immense need for information for families and individuals who have autism. Our approach was to establish her as a thought leader in her industry through educational blog posts on her website that are shared to social media. We built a social media audience, solved their problems by providing access to information from an award-winning professional, and also drove them to her website, organically and through paid campaigns, and generated leads.
Series of Educational Blogs on High-Functioning Autism Created
Dr. Adreon's educational and informational blogs established her as a thought leader in her field and her message went viral. We were also able to generate more brand awareness, web traffic, and engagement with her brand by showcasing her expertise. The main driver of this uptick was a combined paid and organic social media strategy around her informative and timely blog posts.