Dr. Diane Adreon is an incredibly knowledgeable, experienced professional. She is elite in her field, having published books and completed research on High-Functioning Autism Spectrum Disorder. TB Media Group has worked in the Intellectual and Developmental Disabilities (IDD) space with other clients and is familiar with the immense need for information for families and individuals who have autism. Our approach was to establish her as a thought leader in her industry through educational blog posts on her website that are shared to social media. We built a social media audience, solved their problems by providing access to information from an award-winning professional, and also drove them to her website, organically and through paid campaigns, and generated leads.