Video Production
Video Production
We Like To Keep It Real
At TB Media Group, we create real stories about real people using nonfiction video — one of the best mediums for building connections and trust with your audience. Authenticity and vulnerability come across in video in a way they can’t in words on a page.
We like to say that facts and figures are for reports and written documents. Appealing to your audience's emotions is meant for video.
Emotion is what moves people to action. Action is what gets you results.
Our Miami-based nonfiction video production studio began as a full-service video production company in 2015. It’s our tried and true service, and nonfiction visual storytelling, or impact storytelling, is what we do best. Why? Because your video is only as good as your story, and that’s where we start.
Let’s make your story heard.
At TB Media Group We
Unlock Stories That Matter. Share Stories That Move People.
Some Typical Styles of Videos We Produce
Why TB Media Group for Video Production?
TB Media Group has not only been featured as one of the Top 10 video production companies in Miami by Peerspace but, even more importantly, has a deeply rooted commitment to unlocking your “why."
Whether we are sharing the impact you make in the world with your internal or external stakeholders, appealing to the emotions of your audience is always at the forefront of what we do when creating compelling video content for our clients in South Florida and beyond.
With over three billion internet users per month watching videos online, video content is now more important than ever in building a loyal and engaged audience. To be honest, if you are on this page and interested in impactful storytelling video content, you know it’s not only about showing up on video. It’s what you say…period.
What do we mean? Customers, board members, investors, and other key stakeholders won’t work with you if they don’t feel aligned to your brand’s mission and values. They not only have to like you, they have to believe in you. We know you’re here because you’re already making an impact with your customers, your employees, and other community organizations that are a part of your ecosystem – but doing the work is only part one. Communicating the important work you do is the next, equally important, step. That’s what our team helps you do.
Video has become the largest communication format on every digital platform and allows your brand to:
- Capture and engage their audience…build connection with followers through organic, authentic stories.
- Gain trust and grow a loyal following who supports your brand
- Establish authority in your area of expertise
- Convert followers into lifetime customers
When you work with TB Media Group, you work with storytelling masters who have extensive, award-winning experience in journalism and media to create authentic stories that get to the heart of what your audience cares about while building true connection. Every brand has a unique story that deserves to be told, and through our journalistic approach, we work with you to share the stories that move your audience to take action. When you work with us, we’re not only telling the world how you’re making a difference, we’re showing them.
We know how to build a brand through story, sharing knowledge, and producing engaging content that captivates your audience. We do not contrive stories for the sole purpose of marketing, but work to develop a plan that best highlights your unique value, shows your authenticity, and deeply resonates with your specific target audience.
Video production is a collaborative effort that we ensure is specific to your goals.
Here's Our 6 Step Process to Producing Your Video
understand your goals
What you want to achieve as a result of your video will impact how we approach your production, and the story we tell. We want to know:
What is your goal for this video(s)?
How do you want to use the video(s)?
Determine the Storyline & Narrative
We believe in letting the true story reveal itself, and not the other way around. We work with you to determine the direction and clear messaging, while keeping the story authentic and honest. Most importantly, your audience will understand in a clear, concise, and communicative manner what it is you want them to feel and do.
Pre-Video Production
During pre-production, we are finalizing everything we need for your shoot, from location scouting to pre-interviews, crew scheduling, planning shot lists, script writing, and prepping the talent to shine on camera.
Video Production
This is where the real fun begins! We’re on location with our crew and your story is starting to come to life. We come equipped with everything we’ll need to produce a high-quality video including 4K cameras, lighting, and audio needs for a variety of settings. For certain shoots, we can also work with you to shoot your story remotely.
Post-Video Production
Your vision becomes reality during post-production. We handle script writing and video editing, which includes color correction, motion graphics, and 3D animations.
Share your video with your audience
Sharing your story and making the connection with your audience is the most important, but oftentimes, most overlooked step when it comes to creating a video. Do you need us to share your content on your website, social media, and email communications? We have a team of content marketers who can handle that. TB Media Group can also prepare a content strategy for you to execute using your new video(s), or we can execute it for you.
On the fence about creating video content for your business?
You know WHY you need video, but in case you're wavering, here's 5 new video production stats for you in 2022:
Results
UM-NSU Center for Autism and Related Disabilities
The Challenge:
Produce an annual gala fundraiser video honoring the 2020 awardee for her contribution to the autism community in South Florida. Create a message that not only recognizes the story and success of the award-winner, but also showcases how UM-NSU CARD contributed to their success.
The Challenge:
Strategy Video Production
We wanted to make sure this video contained messaging that the client could use more than once. Oftentimes, fundraiser videos are so specific to one event or one message - making them a "one and done" project. Instead of only honoring the award-winner and her incredible sacrifices and contributions to South Florida's autism community, we tied the overall message back to her experience with the UM-NSU CARD. This organization supports, mentors, and guides other leaders in the autism community to be champions for this cause. The resounding message throughout was, "CARD can't do it alone," and by supporting CARD, you are extending the reach and impact this organization has in South Florida and beyond.
The Outcome:
Help UM-NSU CARD Inspire and Support The Next Community Leader
The Result:
Engagement Dollars Donated
TB Media Group produced this fundraising video that was part of the larger 30-minute live, virtual event on Facebook. The event received over 2,500 views, nearly 400 comments, over 35 shares, but most importantly was a driver of a portion of funds raised for this annual event, which totalled $396,547. See below for some of the comments from participants tuning into the video in real time.
Over the past few months we were able to raise $396,547 so far for Tropical Nights, one of our most successful years to date. This is more than we could have ever imagined for 2020!
Michelle Costa, UM-NSU CARD
Over the past few months we were able to raise $396,547 so far for Tropical Nights, one of our most successful years to date. This is more than we could have ever imagined for 2020!
Michelle Costa, UM-NSU CARD
Our Video Partners
