The Impact of Corporate Social Responsibility For Your Brand
If you think corporate responsibility is just lip service, think again. Corporate Social Responsibility (CSR) has a tremendous impact on how the public perceives you.
CSR is how a company considers its impact on the environment, culture and society. It’s acknowledging that your business has an effect on the world, and it should be a better business citizen because of that.
For companies who take CSR seriously, their customers will do a lot of promotion for them. 80% of consumers would tell friends and family about a brand’s social responsibility efforts.
Most customers today expect businesses to do more than just provide products and services. Great service and solid products are the bare minimum. Today, your brand needs to stand for something.
CSR includes:
- Social issues
- Environmental protection
- Worker treatment
- Corporate governance
- Philanthropy
- Corporate ethics
Corporate responsibility isn’t just a trend; it’s a necessity.
At TB Media Group we love partnering with companies that are making this world a better place.
Maybe you are helping people live healthier lives, reducing the waste that enters our oceans, supporting and hiring minority owned businesses, or raising money to donate to charity.
CEOs, CSR heads, Marketing Directors – you might have questions about how to tie these efforts into your brand messaging or further amplify the impact you’re making in the world? If so, our calendar is open to talk about it. We want to hear what you’re working on and how we can support you. Reach out here.
