The Power of Corporate Storytelling and Where to Start

July 12, 2023

There’s nothing more powerful than the written word, even in the corporate world. Utilizing storytelling techniques in professional settings helps make personal connections with your internal or external audiences. 

Corporate storytelling showcases a company’s brand, values, mission, and vision through different types of owned media including:

  • videos
  • blog posts
  • social media content
  • a podcast
  • email communications

When done correctly, a company benefits from increased customer loyalty, improved brand identity, and standing out from the crowd.

We often hear from business owners that they have “nothing to share” about their business. However, this couldn’t be further from the truth! At TB Media Group, we know every business has a unique story to tell their audience. Trust us: it’s all about finding the right angle.

When helping brands piece together the best parts of their story, we make it unique to their business. No cookie-cutter content here! We meet with our clients to better understand their goals, target audience, and how to curate a one-of-a-kind content strategy.

What kinds of stories can your company tell? Think about success stories from customers and employees, a “day in the life” working for the company, accomplished milestones, the story behind your services, and more! Here’s a few ways brands can stand out:

  • A Unique Selling Point (USP)
  • Create a cohesive aesthetic
  • Get to know your audience
  • Build relationships with loyal fans

Get creative and brainstorm different stories your company can share with the world that will establish a personal connection with the people you’re trying to reach.

Need help breaking these steps down? We’re here to help! Our team of storytellers curates a one-of-a-kind, actionable content strategy for every brand. We do it all, from written content for blogs and social media to professional video production.

If you’re ready to stand out online and celebrate more engagement with your audience, we’re only a quick contact form away! 

Posted in Video Production