How We Approach Storytelling (and Why It Works)

Have you ever wondered why stories are so darn good at grabbing your attention and getting a point across? You’re not alone.

We’ve had countless discussions with businesses about how stories are one of the most powerful tools in shaping your brand’s narrative. However, many struggle with how to effectively use storytelling to connect with customers.

If this sounds familiar, our CEO, Tamika Bickham, advises: Keep it simple and approach it as if you’re chatting with a family member or friend.

When we do that, we realize stories are more than narratives; they are bridges that connect all of us, both in life and business.

Here’s how we help your business unlock meaningful stories in three simple steps:

  1. By CULTIVATING: We shape an authentic narrative aligned with your goals.
  2. By CREATING: Crafting compelling content, including videos, graphics, and blogs.
  3. By CONNECTING: Engaging your audience on social media, the web, presentations, and more.

Still finding storytelling challenging? Our calendar is open for discovery calls, let’s help you uncover meaningful stories!

What is storytelling anyway?

It might look different than you think…

When we walk through strategy, story angles, and developing messaging with our clients – there are a few ways we approach this.

  1. Probably the most important: Listening

We never go into a conversation with any preconceived notions about what we think the story is. We guess you could say it’s the journalist in us. We ask questions and we listen. When you are curious and actively listen, this will prompt follow-up questions. Stories don’t come to life without listening.

  1. Never assume.

Obvious statements like “We provide opportunities for small businesses through high quality education,” …are not always obvious. We always ask…what does that mean? For example, what types of opportunities? What is education? What makes it high quality? 

A lot of times we think statements that are obvious to us, are obvious to our audience. They aren’t. As storytellers, we should never assume and always make our message crystal clear.

  1. It doesn’t need to be manufactured to be good.

Real people relate to real stories. And as we tend to see, fact can be stranger than fiction. Vulnerability and authenticity are easy to snuff out. We always keep it real. We find this authenticity comes out through casual, honest conversations. This is where we discover your best stories.

Now going through this process can be like holding up a mirror to you or your business. It’s not always that easy to do…alone. 

If you’re looking to craft an authentic, unique, engaging narrative that connects with the minds and hearts of your audience – it’s much easier with a thought partner.

We’re always happy to chat. Book a discovery call to get started.