Lights, Camera, Social Impact: How Video Can Help Your Company Drive Social Change

South Florida can get scorching hot, with temperatures hitting 100 degrees on some days. When things heat up, we all look for ways to stay cool.

One of my favorite things to do to beat the heat is to have a refreshing smoothie. It’s like a quick vacation in a glass, and it got me thinking about the ingredients any business needs to showcase their social impact.

You see, showcasing your company’s social responsibility is more than just crunching numbers and whipping up reports; it’s more like being a smoothie maestro, but in the world of social impact.

Imagine blending passion, purpose, and action to create a concoction that doesn’t just quench your audience’s thirst but leaves a lasting, invigorating impression. It’s about etching your brand’s legacy in a way that’s as satisfying as a sip of that perfectly blended smoothie on a hot summer day.

 And just like a smoothie calls for fresh fruits and a dash of protein, your social impact message relies on two key ingredients: storytelling and videos. Did you know? Campaigns with videos can raise up to four times more funds than those without one, highlighting the influential role of video in engaging donors for social causes, according to

Let’s break down why this is so important:

1. Stories Make the Magic Happen: Think of videos as your storytellers. They bring your social impact initiatives to life. Real people, real stories, and real outcomes – that’s what makes your audience connect and care.

2. Sharing is Caring: Videos are internet superheroes. They’re easy to share, so more people see what your company does to make the world better. When people share videos, your message reaches new audiences, creating a ripple effect that can drive positive change—a big win.

Forbes reports that viewers are 10 times more likely to engage with video content compared to text-only content on social media platforms.

3. Trust Through Transparency: In a world where trust matters more than ever, videos offer transparency. They show the results of your initiatives in action. Stakeholders can see it, trust it, and believe in your commitment to social responsibility.

The Dynamic Duo: Unveiling the Real Story of Social Impact and Video

Let me share an example. At TB Media Group, we partnered with the University of Miami Center for Autism & Related Disabilities (UM-NSU CARD) to create a versatile video. This video celebrated Mary Palacio-Pike’s incredible contributions to the autism community in South Florida. But it wasn’t merely about her individual contributions; it was about how UM-NSU CARD empowered her to drive change and make a lasting impact.

What happened next was truly remarkable:

Through that video, we saw firsthand how it magnified the nonprofit’s commitment to empowering community leaders to create social change. It wasn’t just a video; it was a tool to engage, inspire, and drive change.

The Result? A staggering $396,547 was raised during their virtual annual fundraiser event, which our video helped support. 

Check out the amazing work here: TB Media Group’s Impact Storytelling Helps Boost UM-NSU CARD Fundraising

So, here’s the deal: Videos are like secret ingredients in a recipe. They can change the game for your company’s reputation and inspire people to support your social impact efforts.

In fact, we specialize in making these impactful videos at TB Media Group. Our goal is simple: Unlock Stories That Matter. Share Stories That Move People.

Let’s put the power of video marketing to work for your brand. Together, we’ll create content that resonates and drives change. Remember, it’s not just about the message; it’s about how you deliver it. Ready to make a splash with your social impact? Contact TB Media Group today.